“In Real Life” Interactive allows viewers of the hit YTV reality series “In Real Life” to enter into an exciting online competition that influences the outcome of an exclusive webisode after the TV show finale.
While playing and building levels in the online Flash game “Race To The Finish”, kids virtually voted for a challenger they wanted to see return for the webisode by teaming up with them and putting their game points toward that person. The two challengers with the most fan-generated points returned for an ultra-daredevil skydiving webisode.
In season 3, a new mobile app gave fans another way to access the game. Fans put their game and level building points towards bringing an on air challenger back for another daring webisode while this time also giving themselves a shot at appearing in it too.
Shot and structured with the show’s TV crew and characters, and acting as an 11th episode, the webisode competition gave fans a unique sense of involvement in the show and an exciting reason to play the interactive game.
Race to the Finish: http://inreallife.ytv.com/
CANADIAN SCREEN AWARDS – 2013
Nomination – Best Cross-Platform Project – Children’s and Youth
KIDSCREEN AWARDS – 2012
Nomination – Best Tweens/Teens Companion Website
DIGI AWARDS – 2012
Winner – Best in Cross-Platform – Kids
YOUTH MEDIA ALLIANCE AWARD – 2011
Nomination – Best Convergent Interactive Content