{"id":3527,"date":"2026-02-25T15:39:01","date_gmt":"2026-02-25T20:39:01","guid":{"rendered":"https:\/\/www.apartment11.tv\/?p=3527"},"modified":"2026-02-25T15:39:01","modified_gmt":"2026-02-25T20:39:01","slug":"olga-wins-kidscreens-licensing-challenge","status":"publish","type":"post","link":"https:\/\/www.apartment11.tv\/fr\/olga-wins-kidscreens-licensing-challenge\/","title":{"rendered":"Olga wins Kidscreen\u2019s Licensing Challenge"},"content":{"rendered":"
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<\/div>\n

Apartment 11 Productions came out on top yesterday as the winner of the second annual Licensing Challenge at Kidscreen Summit with its upcoming 2D-animated series\u00a0Olga<\/i>.<\/p>\n

Five prodcos duked it out in the competition<\/a>, with host Steven Eckstract and a panel of five licensing industry experts evaluating which property had the most potential to crack into retail. They judged the properties based on three critical criteria: originality of the IP; the presenter\u2019s show-to-shelf strategy; and how the brand can be applied to specific product categories.<\/p>\n

Olga,<\/i>\u00a0which follows the adventures of a socially awkward aspiring zoologist who discovers an alien that helps her break down her barriers and develop new friendships at school, ticked all the boxes and more. The judges noted that while the property didn\u2019t scream \u201ctoys and games potential\u201d to them at first, they were ultimately won over by the series\u2019 focus on creativity, relatability and self-expression. These elements make it a vehicle for exploration and schoolyard fun, which presenters Jonathan Finkelstein and Scott Bailey showcased to the audience through product mockups of Olga\u2019s signature observation notebook and applying her pet alien Meh to plush, footwear and even a Tamagotchi.<\/p>\n

This is another major win in quick succession for the upcoming 2028 series (52 x 11 minutes), which was co-commissioned last week by\u00a0CBC and TFO<\/a>.<\/p>\n

The judges selected Pop Paper City as the competition\u2019s runner-up for its namesake property, a series about friends who make creations in a paper-based world, which was presented by brand manager George Caton-Coult. The panel was impressed by the company\u2019s ability to build an immersive IP universe using simple materials, and Caton-Coult demonstrated to the audience that\u00a0Pop Paper City<\/i>\u00a0has potential to extend beyond obvious arts & crafts products into live events, collectibles, activity books and modular construction sets.<\/p>\n

Despite not taking home a win, Wind Sun Sky Entertainment\u2019s Future Chicken franchise got the biggest reaction of the night from the audience when the company showcased its potential range of environmentally friendly products, spanning plant incubation playsets and chalk that would allow moss to grow over time on a child\u2019s drawings.<\/p>\n

Meanwhile, Gazelle-Antelope Productions charmed audience members with its mockups of trains and station building playsets for its property Go Togo, showing how the series\u2019 online community has created its own original toys as the company awaits a proper toy deal. And Heeboo highlighted how its digital-first property Claynosaurz is primed for a consumer products push with licensees after amassing billions of views online through YouTube shorts, and having already sold thousands of plush items and digital trading cards as an independent.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

Apartment 11 Productions took home the title with a quirky alien series that can leverage creativity and self-expression into role-play items.<\/p>\n","protected":false},"author":1,"featured_media":3522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nOlga wins Kidscreen\u2019s Licensing Challenge - Apartment 11 Productions<\/title>\n<meta name=\"description\" content=\"Apartment 11 Productions took home the title with a quirky alien series that can leverage creativity and self-expression into role-play items.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apartment11.tv\/olga-wins-kidscreens-licensing-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olga wins Kidscreen\u2019s Licensing Challenge\" \/>\n<meta property=\"og:description\" content=\"Apartment 11 Productions took home the title with a quirky alien series that can leverage creativity and self-expression into role-play items.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apartment11.tv\/olga-wins-kidscreens-licensing-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Apartment 11 Productions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Apartment11Productions\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-25T20:39:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apartment11.tv\/wp-content\/uploads\/olga-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Apartment 11 Productions\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Olga wins Kidscreen\u2019s Licensing Challenge\" \/>\n<meta name=\"twitter:description\" content=\"Apartment 11 Productions took home the title with a quirky alien series that can leverage creativity and self-expression into role-play items.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.apartment11.tv\/wp-content\/uploads\/olga-02.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Apartment11Prod\" \/>\n<meta name=\"twitter:site\" content=\"@Apartment11Prod\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Apartment 11 Productions\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.apartment11.tv\/olga-wins-kidscreens-licensing-challenge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.apartment11.tv\/olga-wins-kidscreens-licensing-challenge\/\"},\"author\":{\"name\":\"Apartment 11 Productions\",\"@id\":\"https:\/\/www.apartment11.tv\/#\/schema\/person\/3be3f2b4043f950434762cfc341ac8f6\"},\"headline\":\"Olga wins Kidscreen\u2019s Licensing Challenge\",\"datePublished\":\"2026-02-25T20:39:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.apartment11.tv\/olga-wins-kidscreens-licensing-challenge\/\"},\"wordCount\":461,\"image\":{\"@id\":\"https:\/\/www.apartment11.tv\/olga-wins-kidscreens-licensing-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.apartment11.tv\/wp-content\/uploads\/olga-02.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.apartment11.tv\/olga-wins-kidscreens-licensing-challenge\/\",\"url\":\"https:\/\/www.apartment11.tv\/olga-wins-kidscreens-licensing-challenge\/\",\"name\":\"Olga wins Kidscreen\u2019s Licensing Challenge - 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